Be found for the searches that look like you, not for a promise nobody can keep.
A site structured for search, pages that catch the precise queries your clients type, and a clean presence on the directories that matter. Not a vague promise of page one.
Generic SEO builds nothing.
Plenty of agencies sell a vague « page one of Google » package, or a business listing that does not even match what you do. The result is a promise that cannot be kept, and a site that stays invisible on the searches that actually matter to you.
Every page named and structured around one precise trade term, headings in order, clean internal linking. Search engines understand what you sell instead of guessing.
One page per trade, service or sector, written to answer one exact query, rather than a generic paragraph buried on the home page.
Up-to-date listings on the professional directories that count for your trade, each pointing at the right page.
Search Console and Ahrefs wired in from the start: we look at the real queries bringing you traffic, not an estimate.
A clear process, from day one to going live.
- Audit what exists: structure, content, indexing
- Identify your clients' precise searches, trade by trade
- Build the pages and the technical structure that answer them
- Tidy the relevant directories and follow the results in Search Console
Nobody thinks of these. Once said out loud, they are obvious.
A dedicated page for each of your services or sectors, built for one precise search, not a paragraph lost on the home page.
An up-to-date listing on the directories your clients actually consult, rather than a presence scattered everywhere.
Every page points at the right neighbours, so search engines read the whole structure, not one isolated page.
Search Console and Ahrefs connected from launch: you know which searches you are gaining on, week after week.
Pages written to stay relevant for years, not a one-off article that dates in months.
Structure my search visibility.
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